More flow, less burnout.

Stronger teams.

A tactical playbook for working together and playing to your strengths. For the team that's moving fast and the leader driving change.

Tell me about your team
Tell me about your team

What if the playbook reflected the players?

Faster decisions

Some people need every option on the table. Others need a recommendation and a reason. Have a process that works for both and get a team unstuck.

Energy well spent

Someone working against their grain every day will burn out. Small changes to how the work gets done could mean more productivity and less friction.

Resistance, correctly labeled

The person slowing things down is usually the person who needs different information, not the person with a bad attitude. Name it right and the argument ends.

How it works

Each session has a purpose. Each individual is given a private consultation focused on their strengths.

You leave with tactical actions.

    • Kicks off with a team leader session on goals and business context

    • Each person gets a consultation and report on how they instinctively solve problems and make decisions

    • I deliver your team's unique map: How you work together, your strengths and your gaps

    • Full team workshop focused on tactical changes to collaboration, productivity, problem solving, and getting unstuck

    • Documentation to make your agents and AI setup more personalized

      Runs 3-4 weeks, paced around your calendar. Fully remote or in-person.

      Pricing starts at $2500

    • Kicks off with a session on goals and business context

    • Each of you gets a consultation and report on how you instinctively solve problems and make decisions

    • I deliver your unique map: How you work together, your strengths and your gaps

    • A session together on tactics: Using your profiles for more flow and stronger collaboration

    • Documentation to make your agents and AI setup more personalized

      Runs 2-3 weeks, paced around your calendar. Fully remote or in-person.

      Priced at $2000

Tell me about your team

I was trying to reposition my business and my own role at the same time. Rachel gave me and my team a personalized approach to this change. Weeks later, we continue to reference our takeaways to help us align faster.

— Elena Hansen, Founder, SWIM Social

Give AI the tasks that drain your energy.

Hold on to the work that gives you purpose.

AI is changing how work gets done.

But the advice, tips and prompts aren’t tailored to your personal strengths and working style.

I deliver a manual made for you and each member of your team to get more out of your work with AI.

I’m Rachel Rutherford.

I believe productivity advice without personalization is a recipe for frustration and failure. You don’t need to read another book. You need a system designed for you.

I work with founders and leaders in the middle of change. Fourteen years in product got me here: I scaled an organization from 60 people to more than 250, hired dozens along the way, and learned that the teams that hold up are the ones where people understand how the others work. Knowing what gets you unstuck and into a flow state is a superpower. It’s foundational to building a stronger, more resilient team around you.

I’m a Kolbe Certified™ Consultant and use this assessment in my work.

Perfect for Solopreneurs or Individuals

Interested in designing your life by your own rules?

Life Design is a short, focused engagement where we define a new rhythm to your day, week, and year that fits how you actually work. Your design is aimed at the goals that are personally important to you, rather than a version of “productive” borrowed from someone else.

See how Life Design works →